PLAYLIST PROMOTIOn SERVICES

I also provide graphic design, marketing, consultation, and other promotional services to help get your playlists into the ears of more of your customers. If you have a team to handle these things, then please feel free to browse this page for ideas and best practices.

 
 

PLAYLIST GRAPHICS

MY COST: $100 per playlist graphic/lockup

BEST PRACTICES:

  1. Use your brand’s color palette, fonts, and imagery.

  2. Add your logo or brand name

  3. Make sure the title on the graphic is big enough to read for someone who is surfing a streaming platform on their phone.

  4. Make sure the title isn’t too big!

  5. If you want the playlist graphic to change with each update, then you’re creating a lockup. Make a .psd file that has the title in the same place so all you have to do is change the title and the image or graphic behind it.

Click any image to view more details


SOCIAL GRAPHICS:

MY COST: $200 per campaign (3-5 graphics)

BEST PRACTICES FOR INSTAGRAM:

  1. You can simply post your playlist graphic in your feed.

  2. If your playlist cover is graphic-based, then use the same elements to make vertical graphics for your instagram story.

  3. If your playlist cover is image-based, then use similar images from that product or product shoot to create backgrounds for your instagram story.

  4. If you have more than 10k followers, add a link to your playlists directly from your instagram story.

BEST PRACTICES FOR LINK STRUCTURE:

  1. If you only have playlists on one streaming platform, then use a link shortener like bit.ly

  2. If you have playlists on multiple streaming platforms, try a link aggregator like linktree.

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