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ONE-OFF PLAYLIST OPTIONS

A one-off playlist is useful for a specific time, place, or event. It can be used alongside a specific marketing campaign, at a product launch event, for a brand announcement, or for a piece of content.

PLAYLIST TYPES:
Marketing Campaign
Event Soundtrack

 
 

SIMPLE PLAYLIST CONTENT

Sometimes you just need a playlist for a single piece of content and don’t necessarily need it updated each month, or matched up with a marketing campaign. This is the package for you.

This type of Playlist Package might go along with a holiday or other celebration, an announcement, a new blog post or other piece of long form content, or a one-time collaboration with another brand or artist.

Example: A calming but celebratory New Year’s Eve playlist for Centered Yoga Studios.


IN-STORE PRODUCT LAUNCH PLAYLIST

Not every event needs a DJ, trust me. For events or get togethers that are important enough to need a specific vibe, but not big enough for a DJ, a fully customized playlist is the answer.

This playlist would be built specifically based on the type of attendee, the energy level you want, genre, and how much of a party you’re looking to throw.

Example: A ‘summer chill’ playlist with upbeat tropical house for Aqua Creme’s product launch event.

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ONE PLAYLIST OPTIONS

A single playlist is all that you need to create some additional content for a marketing campaign. This could be a general brand playlist, a playlist for a product or service, music for your store or office, or music for a certain activity your customers engage in.

PLAYLIST TYPES:
Brand Playlist
Store & Office Music
Marketing Campaign
Event Soundtrack

 
 

BRAND PLAYLIST

This is the easiest type of playlist to build and maintain. A brand playlist is a general playlist that fits the music scene and lifestyle that your brand aligns with.

It is very multi-purpose and can be used to go along with any announcement or campaign you’re promoting, or just used as a gift to make your customers happy!

Example: A playlist with uplifting and motivational indie rock, surf rock, and indie pop music for Seize the Day Surfboards


MARKETING CAMPAIGN PLAYLIST

This type of playlist is for when you want relatable content that you can use to promote a new product or service. Over time, customers will start to associate the enjoyment they get from the music with the new product or service and it will make them feel good about it.

Additionally, when you combine consistent playlist updates with simple photo and video content, you have an easy, complimentary, campaign that you can keep surfacing to customers.

Example: A calming and positive morning playlist for Canna Coffee’s new cannabis infused coffee product

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IN-STORE PLAYLIST

This type of playlist is for when you need music that fits the vibe in your store location. We’ll ask the right questions and do the research needed to figure out exactly what kind of music works best.

Depending on your store’s hours, we can come up with a playlist size and number of monthly updates so the music content stays fresh.

Example: An upbeat happy playlist full of indie pop music for Bo’s Bootique


ACTIVITY PLAYLIST

If your brand has a product or service that involves a particular activity, then this is a good way to create a branded playlist that has a real-world use. It becomes an easy way for people to associate your brand with a fun activity that fits the kind of lifestyle you want to promote.

Example: A focused cooking playlist for Italian food brand, Polly’s Pastas

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TWO PLAYLIST OPTIONS

This is the best way to get interactive content for two different product or service categories AND to give your fans both sides of a musical story. Alternatively, you could also just mix and match any of the One Playlist Package options.

PLAYLIST TYPES:
Brand Playlist
Store & Office Music
Marketing Campaign
Event Soundtrack

 
 
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DIFFERENT PRODUCT PLAYLISTS

If you have two different products and want a playlist that helps bring a musical identity to both, then we could explore different product playlists.

Example: Glass Co. has an upbeat electronica and hip hop playlist for their daytime sunglasses, and a pre-party house and rap playlist for their nighttime sunglasses.


DIFFERENT ACTIVITY PLAYLISTS

If you have two different activities, moods, or settings that people experience your product or service in, then we can create playlists for both of them

Example: Flowr has a groovy neo-soul playlist for waking up during the day, and a downtempo r&b playlist for relaxing at night.

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THREE PLAYLIST OPTIONS

This package works for brands that have more than two products or experiences they want to provide music for. Alternatively, you can also combine various playlist types from the One Playlist Package and the Two Playlist Package.

PLAYLIST TYPES:
Brand Playlist
Store & Office Music
Marketing Campaign
Event Soundtrack

 
 

BRAND AND PRODUCT LINE PLAYLISTS

This package is for when you want a single playlist that represents your brand and then some accompanying playlists to support different product or service types. The brand playlist is promoted throughout different channels, but the product playlists are only promoted alongside those products.

Example: A basic brand playlist for Time Watches that has a mix of the company’s favorite music. Then, a hip hop and r&b oriented playlist for their women’s products, and one for their men’s products.


RESTAURANT PLAYLISTS

If you have a location that needs different playlists for different times of day, like a restaurant, store, event space, etc. then this would work for you.

Example: A morning, afternoon, and night playlist for Beachside Cafe. Each with it’s own particular energy level and mix of genres.

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FOUR PLAYLIST OPTIONS

The Four Playlist package is for when you want music content for a wide variety of playlists for different promotional campaigns. It’s for brands who want a very strong music presence and want to frequently surface music and musicians in their marketing.

PLAYLIST TYPES:
Brand Playlist
Store & Office Music
Marketing Campaign


Event Soundtrack
Artist Takeovers
Co-Branded

 
 

PRODUCT PLAYLISTS

If you have multiple products or services and want custom music content for each of them, then this package is for you.

Example 1: A range of playlists for Shes All That’s women’s apparel products.

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Sunwalk Soundtracks: Upbeat indie rock, pop, and hip hop for their sun hats

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Shiny Soiree: A party playlist with hip hop, electronic, and pop for their summer jewelry.

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Swimming Sounds: A chill playlist with indie pop and synth pop for their swim line.

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Sitback Soul: A relaxing playlist with RnB and nu-soul for their leisure wear.


Example 2: A range of playlists for Amazing Edibles.

Soda Pop Pop: A pop focused playlist for their soda pop edible.

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Snack Mix Party Mix: A hip hop and dance playlist for their snack mix.

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Gummy Bears Got Me Feelin Like a Millionaire: A funny hip hop playlist for their gummies.

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Playin Hooky With Cookies: An upbeat electronic playlist for their cookies.

 

SIX PLAYLIST OPTIONS

The Six Playlist package is for brands who consider music an integral part of their identity and are interested in making music a pillar of their marketing strategy. This package is for exploring all the different types of playlists that a brand can use to it’s marketing advantage.

PLAYLIST TYPES:
Brand Playlist
Store & Office Music
Marketing Campaign


Event Soundtrack
Artist Takeovers
Co-Branded

 
 

BRAND PLAYLISTS

With six playlists, the sky is the limit. You can have playlists for your brand, products, services, experiences, activities, etc.

Example: A lineup playlist and five additional playlists that are themed to help inspire fans to reflect upon their Coachella experiences in advance of the festival

2018 LINEUP PLAYLIST

It's finally Coachella season. The days are getting longer and nights are warmer, there seems to be something magic in the air. All the senses are heightened and anticipation for that weekend in April runs through your body like the chills from seeing your favorite band.

MADE IN THE SHADE 🕶⛱

The first half of the day is best soundtracked by relaxing tunes that will prepare you for whatever the sun brings. But be easy, because the sun is mighty. It’s like when you want to get to Coachella early to discover something new. A long day awaits, so stay cool and you'll be Made in the Shade 🕶⛱.

SONGS AND PALMS 🤘🏾🌴

Eventually it’s time to make moves and pick up the energy. Maybe it’s breakfast, maybe it’s a walk, a bike ride, or a long drive with all the windows down. Can you almost feel the desert wind that makes the trees move? We share something in common, dancing to all the Songs with Palms 🤘🏾🌴.

DAY WAVE ☀️💃🏻

There's nothing better than a carefree sunny day with the perfect playlist to match the mood. Make plans with friends because it’s never too early to dance. Like when you're feeling 10/10 and first get through the front gates, catch a vibe and ride the Day Wave ☀️💃🏻.

SUNDOWN SOUNDS ✌🏼🎶

Things change when the evening arrives. Dusk is a journey, not just a destination. These tunes made for twilight have enough energy to excite for the night. It’s like when the sun sets behind the mountains. Coolness revives every fan at the festival and it’s time for Sundown Sounds ✌🏼🎶.

NIGHTS AND LIGHTS 🔈✨

The moon is here with music distinctly for dancing. It’s like when you grab your friends and someone special, run into the crowds, and let it all go. Don’t worry about what you look like, or what your neighbor is doing. Focus on the sounds from the speakers, you’re ready for Nights and Lights 🔈✨.